Some of the companies use a lot of black hat strategies to rank on top. This includes the keywords which are not a part of the regular content of the website. They stuff the keywords, usually on the right hand side of the website in a vertical column. These are the keywords the surfers use, but the black hat website has no relation with those keywords or the related topics. So, as a result, a visitor may land on their websites but soon he would bounce off, once he realizes that it was a trick of a trapping site and there is nothing relevant in it.
There are other sites too that the moment you click upon them will start trying to take control of your PC settings, will change your browser settings and other features, the activity that you may not like. The sites offering free downloads are such sites. They leave bots and spyware into your PC and record your surfing behavior and then sell it to the marketing companies. There are lots of other black hat strategies, websites use, but in the long run these websites are unable to survive. The very moment search engines like Google find something fishy about those sites; they punish by down ranking them. An SEO company Toronto will produce online marketing results that can never be achieved through black hat strategies. Black hat strategies will ruin your brand value too.
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